LA CRIANZA
CUSTOMER
PILOCAS
JOB TYPE
BRANDING
CORPORATE
AREA
WELLNESS
MORE THAN PILATES, PILOCAS.
Pilocas arises from the desire of 4 friends and training partners to provide company, health and well-being to a beautiful community of women through a new sports center. In my search for comprehensive well-being and as an athlete, I find myself with the challenging job of fusing the best of the world of Pilates and TRX with a brand identity that moves away from what is conventional in the industry and opts for audacity from love.
PILOCAS
BRANDING ESTRATÉGICO
IN THIS PROJECT
CREATIVITY
BRANDING
SOCIAL NETWORKS
THE PROCESS
CREATIVE
01. COLOR PALETTE SELECTION
We look for the ideal shades of the brand's two most inspiring colors, green and purple.
02. PRESENTATION OF THE PROPOSALS
The request was clear, we had to show all our madness in the brand identity.
03. WE HAVE A GOOD TIME
THE SPIRAL OF MOVEMENT
The use of the spiral as a graphic resource is emblematic of the integrative philosophy. The spiral represents the continuous growth and evolution that students experience in their Pilates practice. In addition, it symbolizes the connection between body, mind and spirit, thus reflecting comprehensive care for health and well-being.
BEST OF CLASSPASS 2023
THE GREAT REVELATION AND BEST INSTRUCTOR
In addition, Pilocas has recently been awarded in two categories in the Best of Classpass 2023 awards, undoubtedly thanks to the perseverance of its members and the power of a solid brand in remembering.
